TAMMY BEROLD-COPSON
SUMMARY OF PROFESSIONAL AND ACADEMIC QUALIFICATIONS
Ø 6 years
experience in commercial, industrial, residential, private and listed real
estate in South Africa.
Ø Experience in
all aspects of real estate including: acquisitions; dispositions, operations,
asset management, new development, upgrades, marketing, project management;
investor relations & due diligence.
Ø Manager of due
diligence acquisitions team for South Africa’s first specialized shopping
centre fund (R2 billion).
Ø Bachelor of
Architecture Studies (BAS), Postgraduate Diploma in Management (Marketing), Masters
in Science in Property Studies
(MsC), University of Cape Town.
Ø Enjoy working in a busy, vibrant and challenging
environment. People skills, enthusiasm, entrepreneurial flair and a team player. Passionate
about commercial real estate.
EDUCATION
UNIVERSITY OF CAPE TOWN, Cape
Town, South Africa
Masters in Science in Property Studies February 2007 – December 2012
Courses: Research and Applied Statistics, Property
Law, Property Valuation; Property Development; Property Portfolio Management;
Property Finance; Thesis: Title “Management of community shopping
centers in emerging economy areas: Theory and application, South Africa.”
(Asset, facilities & property management theory & application)
Postgraduate Diploma in Management (Marketing major) February 2006 – December 2006
Courses: Corporate Finance; Market Research; Consumer
Behavior; Promotion and Advertising; Retail Management and Services Marketing;
Industrial and International Marketing; Information Technology and Marketing;
Strategic Management; Business Management/Communication/Computing
Bachelor of Architectural Studies February 2003 – December 2005
Courses: Design; Studio; Technology; Environment;
Representation (digital graphics); Management Practice and Law; Theory of
Architecture; Theory of Structures; History of Architecture
Computer literacy:
Microsoft
Excel, Word, Powerpoint, Windows, Outlook, AutoCad, Corel Draw, Photoshop
(Intermediate to advanced)
Courses
currently being completed:
LEED
Green Associate certification
EMPLOYMENT HISTORY
Synergy
Income Fund Limited, Cape Town, South Africa
(http://www.synergyincomefund.com)
January 2011 to September 2012
Development
, Acquisitions, Operations Manager
Extensive experience in the listing of
Synergy Income Fund, South Africa’s first specialized shopping centre PLS, on
the Johannesburg Stock Exchange. This involved the creation of the Fund through
the acquisition and due diligence of R2bln retail real estate, application of
property management model and operating procedures, redevelopment planning, new
development assessment, strategic leasing, marketing and investor relations.
Acquisitions:
Coordinated and managed the due
diligence team for the analysis of 24 shopping centers in South Africa, for
potential purchase by the Fund. This included on-site inspections, coordination
of due diligence team (financial, legal and leasing) & extensive market
research: demographic; location; competitor analysis; context analysis; tenant
analysis; zoning & title analysis. Preparation and presentation of due
diligence reports for board approval. Thereafter negotiating, closing and
briefing legal team to confirm terms and conditions of sale agreement.
Asset & Property Management:
Creation and implementation of the
strategic management model. This involved the brief for tender for an outsourced
property management function for the Fund, recommendation & application for
board approval and thereafter appointment and KPI coordination.
Implementation of the strategic plan
at asset management and property management level, thereafter coordination of
performance reporting standards and management of the monthly management
meetings. Responsible for staffing of all centre managers.
Leasing
Management of the in-house leasing
capability and involved in strategic leasing plan and implementation. Creation of leasing reporting standards and
leasing strategy. Liaising with brokerage community and creation of direct
relationships with all large national retail tenants.
Redevelopment & New development
Asset management and value optimization of the portfolio
through redevelopment, refurbishment and upgrades. Implementation and
coordination of the national upgrade plan for 14 shopping centre’s; this
involved management of architects, town planners, project managers.
New development involved the analysis and due
diligence of new developments for JV opportunity or purchase on completion.
Coordinated due diligence with JV partners, sellers and brokers.
Investor & Fund Marketing
Managed the in-house and outsourced
marketing team for the Fund. Creation of all presentations for the Fund,
including documents and reports. Coordination of all marketing material for
Investor Roadshow & Capital Raising. Involved in creation of Johannesburg
Stock Exchange pre-listing statement with Java Capital, thereafter oversaw
creation of annual report. Coordination
of the creation of Fund’s website. Creation of Corporate Social
Responsibility(CSR) initiatives and program for implementation.
Represented Synergy at Shopping Centre
Congress and South African Property Owners Association functions and expo’s.
November 2008
to December 2010
Property
Manager
Extensive experience
in development coordination, investor relations, property marketing and leasing
for commercial , luxury residential, and hospitality real estate.
New development
Experience
in project coordination for new residential development in Herolds Bay, Western
Cape. Market research and creation of residential development concept for
greenfield development. Worked with architects and town planners to obtain
zoning approval for development and create the architectural layout and
guidelines.
Marketing
Creation
of marketing material for MCG Properties including its portfolio of real estate:
Herolds Bay Hotel; The Herolds Bay (prime luxury seaside apartments); Duttons
Cove Estate (luxury residential) and The Icon (AAA-grade commercial & mixed
use). This included; websites, collateral, corporate identity, mailers, media
schedules. Coordination of marketing and sales strategy for sale of prime,
luxury seaside apartments. This included the creation of sales material,
presentations, collateral, media schedule, launch campaign & PR. Focus on e-marketing strategy roll out which
included creation of Wordpress website, back-end daily maintenance, database
creation & maintenance, newsletter, emailers, blog, social media, SEO, web
PR, online affiliate marketing and conversion optimization. Marketing strategy
created from inception to launch of Hotel; hotel brand, logo design,
collateral. Rolled out strategy to promote and launch hotel; including PR
campaign, print ,media and online campaign management. Communication to estate
agents and investors through web and email. Organization of exhibitions &
representation at all annual events and expo’s.
Leasing & Sales
Coordination
of marketing, sales and leasing strategy for sale of prime commercial property
in Cape Town CBD. Includes working with brokers and agents, creation of sales
material, presentations, collateral, media schedules and campaigns, management
of computer generated architectural images and architectural layouts. Liaison
and preparation of sales and lease agreements for luxury residential real
estate, involved direct contact with tenants, purchasers and brokers.
January 2007 to
June 2008
Property
Coordinator
Extensive experience in all aspects of commercial,
residential and industrial real estate: redevelopment, development, project
management, marketing, dispositions and leasing.
Disposition
Assisted
in the sectionalizing of 2 mixed-use properties, which involved; surveying of
all tenancies, co-ordination of land surveyors, creation of disposition
concept, market research on surrounding developments. Coordination of plans for
building refurbishment (exterior and interior) , assistance in creation of
marketing material, co-ordination of marketing & sales documentation,
vacancy schedules, website creation, email communication for the sale and
disposition of the buildings.
Preparation
of sale agreements and meetings and communication with purchasers.
Development
Extensive
involvement in: Sable Square (Mixed-use shopping centre & commercial development); Upper East Side (luxury
mixed-use residential, retail & commercial development); CTX Freight Park
(Industrial) and Convention Tower (Cape Town most prestigious commercial real
estate); Oasis (luxury residential retirement), Annandale (mixed use commercial
& residential development). Heron
Place (AA-grade commercial real estate). Attendance of all project management
meetings and general project coordination amongst Fund and project management
team. Involved liason with town planners, zoning department, architects,
tenants, municipality, government departments, heritage analysis &
department, council, thereafter feedback at management meetings and progress
reporting. Liaison with tenants regarding TI requirements for new developments.
Redevelopment
Coordinated
the redevelopment of Ottery (retail re-development), Buchanan Square and New
Market Junction (mixed-use commercial re-development), Ronsyn (mixed-use retail
& residential). Involved liaison
with architects, town planners, project managers and national tenants. Proposal
and presentation to Fund for approval and/or recommendation.
Marketing & Leasing
Assistance
with TI proposals and computer generated images for marketing and leasing.
Creation of logo and marketing material for various commercial and industrial
developments. Assistance with the coordination of advertising agencies, PR
firms and event organizers for several real estate launches.
Project Coordination
Coordination
of interior specifications for finishes in 300 unit residential apartments.
Coordinated
the interior design of common areas and foyer of Cape Town’s most prestigious
AAA-Grade commercial office building.
Creation
of signage proposals, criteria and implementation on various commercial &
industrial developments.
Reference available on request.
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